{"id":7202,"date":"2025-09-22T13:54:45","date_gmt":"2025-09-22T17:54:45","guid":{"rendered":"https:\/\/www.montclair.edu\/academics\/?post_type=program-page&#038;p=7202"},"modified":"2025-12-22T16:06:59","modified_gmt":"2025-12-22T21:06:59","slug":"ms-digital-marketing-analytics","status":"publish","type":"program-page","link":"https:\/\/www.montclair.edu\/academics\/programs\/ms-digital-marketing-analytics\/","title":{"rendered":"Digital Marketing Analytics"},"content":{"rendered":"<div class='program-hero'><div class='top-part'><img decoding=\"async\" class=\"mlt-responsive-background\" data-original-image=\"\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg.0.1x.generic.jpg\"\/><div class='content-area'><h1 id=\"content-start\">Digital Marketing Analytics<\/h1><p class=\"program-info\"><a href=\"\/academics\/program-finder\/?degree_type=ms\">MS<\/a> &bull; <a href=\"\/academics\/program-finder\/?program_type=masters\">Master's<\/a><\/p><div class='image-holder'><img decoding=\"async\" class=\"mlt-responsive-image\" data-original-image=\"\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/092717_8125_MS-Digital-Marketing-Analytics-hero.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/092717_8125_MS-Digital-Marketing-Analytics-hero.jpg.0.1x.generic.jpg\" alt=\"Professor and students talking while looking at a computer screen\"\/><\/div><\/div><\/div><div class='bottom-part'><div class='wrapper'><div class='content-area'>\n<p>The M.S. in Digital Marketing Analytics (MSDMA) is designed for marketers and aspiring professionals who want to turn data into actionable marketing strategies. This STEM-designated, 30-credit program blends analytics with digital marketing content, giving you the tools to understand consumer behavior, measure campaign effectiveness, and drive growth in a digital-first world.<\/p>\n<p>Through real-world projects and hands-on use of industry tools, you\u2019ll learn how to collect and interpret data, transform insights into action, and align marketing strategies with customer needs. Flexible and affordable, the program can be tailored to fit your schedule while providing the immersive experience you need to confidently apply what you learn in practice.<\/p>\n<p><strong>Why Study the MS in Digital Marketing Analytics at Montclair?<\/strong><\/p>\n<ul>\n<li><strong>Achieve Lifelong Success<\/strong> \u2013 Step into a flourishing field. In New Jersey, the 2020 median salary for jobs in digital marketing analytics was $99,072, with demand projected to grow 17% by 2030.<\/li>\n<li><strong>Enhance Your Resume<\/strong> \u2013 As a STEM-designated program, you\u2019ll build quantitative and analytical skills that make you stand out to employers and help you land your ideal job.<\/li>\n<li><strong>Earn Certificates along with your Master&#8217;s<\/strong> &#8211; The M.S. in Digital Marketing Analytics is a stackable degree program comprising the Digital Marketing Certificate, the Business Analytics Certificate and two integrated experiential learning courses.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/catalog.montclair.edu\/programs\/digital-marketing-analytics-ms\/\">See the curriculum<\/a>.<\/p>\n<p class=\"prpl-button-row\"><span class=\"prpl-button\"><a href=\"https:\/\/graduate.montclair.edu\/apply\/\">Apply Now<\/a><\/span><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/graduate.montclair.edu\/register\/grad-inquiry\">Request Info<\/a><\/span><\/p>\n<\/div><aside><p><strong>Program Format<\/strong><br \/><a href=\"\/academics\/program-finder\/?modality=hybrid\">Hybrid<\/a>; <a href=\"\/academics\/program-finder\/?modality=online\">Online<\/a><\/p><p><strong>Start Date<\/strong><br \/><a href=\"https:\/\/www.montclair.edu\/online\/montclair-online-program-calendar\/\">Online (Fall & Spring)<\/a><\/p><p><strong>College or School<\/strong><br \/><a href=\"\/academics\/program-finder\/?college=fsb\">Feliciano School of Business<\/a><\/p><p><strong>Area of Study<\/strong><br \/><a href=\"\/academics\/program-finder\/?area_of_study=business-mathematics-and-technology\">Business, Mathematics and Technology<\/a><\/p><p><span class='prpl-button full-width'><a href=\"https:\/\/graduate.montclair.edu\/portal\/graduate-events\">Upcoming Admissions Events<\/a><\/span><\/p><\/aside><\/div><\/div><\/div>\n<div class=\"prpl-band lt-gray no-margin\"><div class=\"text-content\"><br \/>\n<div class=\"prpl-row program-page-expandables\"><div class=\"prpl-column one-third\">\n<h2>Learning Options<\/h2>\n<p>Choose the format that fits your schedule and career goals. The M.S. in Digital Marketing Analytics can be completed fully online on a part-time schedule or in a full-time hybrid format.<\/p>\n<\/div><div class=\"prpl-column two-thirds\">\n<div class=\"prpl-drawer compact\"><div class=\"prpl-drawer-header\">Fully Online<\/div><div class=\"prpl-drawer-content\">\n<p>Earn your degree online wherever you are in as few as 21 months, starting in the fall. Asynchronous courses let you learn on your own schedule \u2014 all without stepping away from your current professional or personal responsibilities. You\u2019ll gain hands-on experience with analytics and marketing tools, work with real-world data, and develop career-ready skills. This option is not eligible for international students.<\/p>\n<\/div><\/div>\n<div class=\"prpl-drawer compact\"><div class=\"prpl-drawer-header\">Full Time Hybrid<\/div><div class=\"prpl-drawer-content\">\n<p>The full-time hybrid is a mix of in person and online coursework completed in a full-time format in as few as 16 months starting in the fall. You\u2019ll attend some classes on campus while completing others online, allowing you to build strong connections with faculty, peers, and industry professionals while still enjoying convenience and flexibility.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<div class=\"prpl-band no-margin\"><div class=\"text-content\"><br \/>\n<div class=\"prpl-row\"><div class=\"prpl-column one-half\">\n<h2>Program Features &amp; Benefits<\/h2>\n<ul>\n<li>Cohort-based structure with a clearly defined course schedule<\/li>\n<li>Opportunities to engage with industry leaders and executive speakers through workshops and campus events<\/li>\n<li>3\u20135 day domestic trip offering exposure to top organizations in the analytics field and real-world applications of analytics<\/li>\n<li>Free tutoring support for MS Analytics students<\/li>\n<li>Career guidance and access to job and internship opportunities via Handshake<\/li>\n<li>Experiential learning integrated directly into coursework<\/li>\n<\/ul>\n<\/div><div class=\"prpl-column one-half\">\n<figure class=\"responsive-image-holder wp-caption alignnone\"><img decoding=\"async\" class=\"mlt-responsive-image\" data-original-image=\"\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/022625_107919_MS-digital-marketing-analytics-cb1.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/022625_107919_MS-digital-marketing-analytics-cb1.jpg.0.1x.generic.jpg\" alt=\"Student in business attire working on a laptop\"\/><\/figure>\n<\/div><\/div>\n<p>Newly Accepted students to this program are required to successfully complete the online Basic Statistics Foundation Module prior to beginning the program and registering for program courses. The Basic Statistics Module is an online self-paced module (which you can anticipate will take 25-30 hours to complete) that serves to renew and\/or update statistics knowledge in order to be prepared and successful in your program.<\/p>\n<div class=\"prpl-row\"><div class=\"prpl-column one-half\">\n<p><iframe title=\"Video: MS in Digital Marketing Analytics\" src=\"https:\/\/www.youtube.com\/embed\/v1PnjuKi3ek?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen style=\"width: 500px; height: 281px; border: 0px solid #000;\"><\/iframe><\/p>\n<\/div><div class=\"prpl-column one-half\">\n<h2>Inside the M.S. in Digital Marketing Analytics<\/h2>\n<p>Program Coordinator Dr. Archana Kumar outlines the structure, flexibility, and career benefits of the M.S. in Digital Marketing Analytics, highlighting how the program prepares students to excel in today\u2019s data-driven marketing world.<br \/>\n<\/p><\/div><\/div><br \/>\n<\/div><\/div>\n<div class=\"prpl-band lt-gray no-margin\"><div class=\"text-content\">\n<h2>Admission Requirements<\/h2>\n<ul>\n<li>Equivalent of a U.S. bachelor&#8217;s degree.<\/li>\n<li>Applicants with non-U.S. degrees: Please visit the <a href=\"https:\/\/www.montclair.edu\/graduate\/how-to-apply\/international-applicants\/\">international applicants page<\/a> to review U.S. degree equivalency information.<\/li>\n<li>This program is open to students with interdisciplinary backgrounds.<\/li>\n<li>Newly Accepted students to this program are required to successfully complete an online Basic Statistics Foundation Module prior to beginning the program and registering for program courses. The Basic Statistics Module is an online self-paced module (which you can anticipate will take 25-30 hours to complete) that serves to renew and\/or update statistics knowledge in order to be prepared and successful in your program.<\/li>\n<\/ul>\n<h2>Application Checklist<\/h2>\n<p>Application Deadline: Fall only &#8211; Rolling Admissions. Must be completed two weeks prior to the first day of the semester. You can learn more about the first day of classes by visiting our Academic Calendar. Completed applications should expect to receive an admission decision within 14 business days. Please note that the current semester is our priority, and if you applied 6 months or 1 year in advance, it can take up to 30 days or longer to receive a decision.<\/p>\n<ol>\n<li><strong>Online Application<\/strong>: <a href=\"https:\/\/graduate.montclair.edu\/apply\/\">Submit application<\/a> and $60 non-refundable fee (or waiver if applicable).<\/li>\n<li><strong>Transcript<\/strong>: One from each college attended.<\/li>\n<li><strong>Essays\/Personal Statement<\/strong>:\n<ul>\n<li>Please explain how pursuing a graduate program in digital marketing analytics is a fit with your work and educational background. If you plan to change careers, please describe your interest in digital marketing analytics and why you believe the program is right for you academically and professionally.<\/li>\n<li>What are your career aspirations and what do you hope to gain from this program upon graduation?<\/li>\n<\/ul>\n<\/li>\n<li><strong>Resume<\/strong>: Required.<\/li>\n<li>Letters of Recommendation: Two.<\/li>\n<\/ol>\n<\/div><\/div>\n<div class=\"prpl-band no-margin\"><div class=\"text-content\">\n<div class=\"prpl-row\"><div class=\"prpl-column two-fifths\">\n<h2>Explore Related Programs<\/h2>\n<p>Include one to three sentences explaining the variety of programs, formats (online\/hybrid etc) and degree\/certification types available.<br \/>\n<\/p><\/div><div class=\"prpl-column three-fifths\">\n<p><div class=\"related-program-container\"><ul><li><a href=\"https:\/\/www.montclair.edu\/academics\/programs\/mba-master-of-business-administration\/\" class=\"name\">Master of Business Administration<\/a><span class=\"program-info\"><span class=\"program-info\">MBA &bull; Master's<\/span><\/span><\/li><li><a href=\"https:\/\/www.montclair.edu\/academics\/programs\/ms-business-analytics\/\" class=\"name\">Business Analytics<\/a><span class=\"program-info\"><span class=\"program-info\">MS &bull; Master's<\/span><\/span><\/li><\/ul><\/div><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<div class=\"program-contact-band\"><div class=\"background-container\"><img decoding=\"async\" class=\"mlt-responsive-background\" data-original-image=\"\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg.0.1x.generic.jpg\"\/><\/div><div class=\"content-container\">\n<h2>Questions? Find the right contact below.<\/h2>\n<p>Connect with our enrollment teams for personalized guidance on admission requirements, the application process, key dates, and your next steps toward enrollment.<br \/>\n<div class=\"contact-card-holder\"><div class=\"contact-card\"><div class=\"narrative\"><p class=\"name\">For the Hybrid Program<\/p>Get help with requirements, deadlines, documents and the application process for on-campus and hybrid programs.<\/div><div class=\"details\"><ul class=\"contact-list\"><li><svg title=\"envelope icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 64l512 0 0 80L256 320 0 144 0 64zM0 448L0 182.8 237.9 346.4 256 358.8l18.1-12.5L512 182.8 512 448 0 448z\"><\/path><\/svg><a href=\"mailto:graduate@montclair.edu\">graduate@montclair.edu<\/a><\/li><li><svg title=\"phone icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M164.9 24.6c-7.7-18.6-28-28.5-47.4-23.2l-88 24C12.1 30.2 0 46 0 64C0 311.4 200.6 512 448 512c18 0 33.8-12.1 38.6-29.5l24-88c5.3-19.4-4.6-39.7-23.2-47.4l-96-40c-16.3-6.8-35.2-2.1-46.3 11.6L304.7 368C234.3 334.7 177.3 277.7 144 207.3L193.3 167c13.7-11.2 18.4-30 11.6-46.3l-40-96z\"><\/path><\/svg><a href=\"tel:973-655-5147\">973-655-5147<\/a><\/li><li><svg title=\"map icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M215.7 499.2C267 435 384 279.4 384 192C384 86 298 0 192 0S0 86 0 192c0 87.4 117 243 168.3 307.2c12.3 15.3 35.1 15.3 47.4 0zM192 128a64 64 0 1 1 0 128 64 64 0 1 1 0-128z\"><\/path><\/svg>The Graduate School, 4th Floor<\/li><\/ul><\/div><\/div><div class=\"contact-card\"><div class=\"narrative\"><p class=\"name\">For the Online Program<\/p>Get help with requirements, deadlines, documents and the application process for fully online programs.<\/div><div class=\"details\"><ul class=\"contact-list\"><li><svg title=\"envelope icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 64l512 0 0 80L256 320 0 144 0 64zM0 448L0 182.8 237.9 346.4 256 358.8l18.1-12.5L512 182.8 512 448 0 448z\"><\/path><\/svg><a href=\"mailto:discover@enroll.montclair.edu\">discover@enroll.montclair.edu<\/a><\/li><li><svg title=\"phone icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M164.9 24.6c-7.7-18.6-28-28.5-47.4-23.2l-88 24C12.1 30.2 0 46 0 64C0 311.4 200.6 512 448 512c18 0 33.8-12.1 38.6-29.5l24-88c5.3-19.4-4.6-39.7-23.2-47.4l-96-40c-16.3-6.8-35.2-2.1-46.3 11.6L304.7 368C234.3 334.7 177.3 277.7 144 207.3L193.3 167c13.7-11.2 18.4-30 11.6-46.3l-40-96z\"><\/path><\/svg><a href=\"tel:973-658-4535\">973-658-4535<\/a><\/li><\/ul><\/div><\/div><div class=\"contact-card\"><div class=\"narrative\"><p class=\"name\">Program Coordinator: Archana Kumar<\/p>Explore the curriculum, faculty, research and outcomes. The Program Coordinator can help you connect the program to your goals.<\/div><div class=\"details\"><ul class=\"contact-list\"><li><svg title=\"envelope icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 64l512 0 0 80L256 320 0 144 0 64zM0 448L0 182.8 237.9 346.4 256 358.8l18.1-12.5L512 182.8 512 448 0 448z\"><\/path><\/svg><a href=\"mailto:kumara@montclair.edu\">kumara@montclair.edu<\/a><\/li><li><svg title=\"phone icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M164.9 24.6c-7.7-18.6-28-28.5-47.4-23.2l-88 24C12.1 30.2 0 46 0 64C0 311.4 200.6 512 448 512c18 0 33.8-12.1 38.6-29.5l24-88c5.3-19.4-4.6-39.7-23.2-47.4l-96-40c-16.3-6.8-35.2-2.1-46.3 11.6L304.7 368C234.3 334.7 177.3 277.7 144 207.3L193.3 167c13.7-11.2 18.4-30 11.6-46.3l-40-96z\"><\/path><\/svg><a href=\"tel:973-655-3001\">973-655-3001<\/a><\/li><li><svg title=\"map icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M215.7 499.2C267 435 384 279.4 384 192C384 86 298 0 192 0S0 86 0 192c0 87.4 117 243 168.3 307.2c12.3 15.3 35.1 15.3 47.4 0zM192 128a64 64 0 1 1 0 128 64 64 0 1 1 0-128z\"><\/path><\/svg>Feliciano School of Business<\/li><\/ul><\/div><\/div><\/div><\/p><\/div><\/div>\n<div class=\"prpl-band no-margin next-steps\">\n\t<div class=\"text-content\">\n\t\t<div class=\"prpl-row\">\n\t\t\t<div class=\"prpl-column one-half\">\n\t\t\t\t<div class=\"next-steps-left\">\n\t\t\t\t\t<h2>Next Steps<\/h2>\n\t\t\t\t\t<p>Wherever you learn\u2014on campus or online\u2014精品成人福利在线 University offers the programs, community and support to help you reach your goals. Take the next step today.<\/p>\n\t\t\t\t\t<p class=\"prpl-button-row\"><span class=\"prpl-button\"><a href=\"https:\/\/www.montclair.edu\/apply-to-montclair-state\/\" class=\"program-sock\">Apply Now<\/a><\/span><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/www.montclair.edu\/request-information\/\" class=\"program-sock\">Request Information<\/a><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"prpl-column one-half\">\n\t\t\t\t<div class=\"next-steps-right\">\n\t\t\t\t\t<h3>Learn on Campus<\/h3>\n\t\t\t\t\t<p>Immersive classes, vibrant campus life and hands-on experiences that put you at the center of it all. <\/p>\n\t\t\t\t\t<p class=\"prpl-button-row\"><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/www.montclair.edu\/academics\/program-finder\/?modality[]=in-person\" class=\"program-sock\">Explore Majors &amp; Minors <\/a><\/span><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/www.montclair.edu\/red-hawk-life\/\" class=\"program-sock\">The Campus Experience<\/a><\/span><\/p>\n\t\t\t\t\t<h3>Learn Online<\/h3>\n\t\t\t\t\t<p>Montclair Online offers the same nationally recognized faculty, engaging coursework and supportive community as our on-campus classes - designed to fit your life. With multiple start dates each year, you can begin when the time is right for you.<\/p>\n\t\t\t\t\t<p class=\"prpl-button-row\"><span class=\"prpl-button\"><a href=\"https:\/\/www.montclair.edu\/academics\/program-finder\/?modality[]=online\" class=\"program-sock\">Explore Majors &amp; Minors<\/a><\/span><span class=\"prpl-button\"><a href=\"https:\/\/www.montclair.edu\/online\/\" class=\"program-sock\">The Online Experience<\/a><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Montclair&#8217;s Digital Marketing Analytics MS gives you the tools to understand consumer behavior, measure campaign effectiveness, and drive growth.<\/p>\n","protected":false},"featured_media":7207,"template":"","degree_type":[25],"program_type":[5],"modality":[6,8],"college":[9],"area_of_study":[39],"program_level":[12],"class_list":["post-7202","program-page","type-program-page","status-publish","has-post-thumbnail","hentry","degree_type-ms","program_type-masters","modality-hybrid","modality-online","college-fsb","area_of_study-business-mathematics-and-technology","program_level-graduate"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page\/7202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page"}],"about":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/types\/program-page"}],"version-history":[{"count":11,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page\/7202\/revisions"}],"predecessor-version":[{"id":8902,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page\/7202\/revisions\/8902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/media\/7207"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/media?parent=7202"}],"wp:term":[{"taxonomy":"degree_type","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/degree_type?post=7202"},{"taxonomy":"program_type","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program_type?post=7202"},{"taxonomy":"modality","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/modality?post=7202"},{"taxonomy":"college","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/college?post=7202"},{"taxonomy":"area_of_study","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/area_of_study?post=7202"},{"taxonomy":"program_level","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program_level?post=7202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}