Montclair鈥檚 Social Media and Public Relations program will prepare you to create unique and engaging content to connect with you with the right audience at the right place at the right time in today鈥檚 rapidly changing digital world. Using our digital studio and our other world-class production equipment and facilities, you鈥檒l learn how to create content and design campaigns that make an impact across TikTok, Instagram and other other platforms.
You鈥檒l build strong skills in storytelling and campaign strategy while learning how to analyze social media trends and handle crisis communication. As you progress, you鈥檒l have the chance to focus on the aspects of social media and public relations that inspire you most, whether that鈥檚 crafting influencer campaigns, producing multimedia content, or exploring digital trends that help tell compelling stories.
With hands-on training in the state-of-the-art Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication, you鈥檒l learn directly from faculty who conduct cutting-edge research and bring real-world experience to the classroom. This prepares you to confidently enter a fast-growing, ever-changing field.
If you鈥檙e ready to master the art of modern communication and become a storyteller who makes a difference, this program is for you. .
The predicts a 10% increase in public relations jobs over the next five years.
Here鈥檚 just a few of the roles you鈥檒l be ready to take on when you graduate from our Social Media and Public Relations program.
Looking for hands-on learning opportunities that can add to your portfolio and get you credits? Our on-campus agency, , is run entirely by students 鈥 and puts you at the center of the action working with real clients.
Being 12 miles from the media capital of the world certainly has its advantages.
Our internship program is second to none, and will help give you hands-on learning opportunities at the highest levels of the industry.
Here鈥檚 a few of the organizations offering internships to our social media and public relations students:
Montclair鈥檚 Social Media and Public Relations program stands out from the pack.
Our Public Relations Student Society of America chapter has received national recognition in the Bateman Case Study Competition, including a runner-up finish in 2024 and an Honorable Mention in 2025.
From Twitter hate speech to more lighthearted topics such as the polarizing but fun pumpkin spice 鈥渃ontroversy鈥, faculty and students collaborate on exciting social media data analytics projects.
If you graduate from our program, you won鈥檛 just get a 鈥渏ob鈥 鈥 you鈥檒l have the chance to work for one of the biggest brands or PR agencies in the world. Here鈥檚 just a few of the big-time companies that are employing our graduates right now.
Want to apply what you鈥檒l learn in this program to the world of sports? Check out our Sports Communication program to pursue careers in the sports media industry.
If you have any general questions regarding the application process and requirements, please contact Undergraduate Admissions.
