精品成人福利在线

Photo of University Hall
Alumni News

Cathy Ngo ’11: Designing Success in Social Media

From her early beginnings as an intern at Marvel, she honed her skills in graphic design. Now deputy director of social media at Buzzfeed, she single handedly launched the company鈥檚 Asian American identity brand, A*Pop.

Posted in: Alumni News and Events, Alumni Profiles

Cathy Ngo

Cathy Ngo ’11 exemplifies someone who has been able to build a successful career that not only supports her but also aligns with what she loves.

When beginning at Montclair, Ngo knew she wanted to do something that allowed her creativity to shine. 鈥淎t first, I was a film major and then switched over to graphic design. I took some graphic design classes in high school and always had it in the back of my mind.”

While she was in Montclair鈥檚 graphic design program, she was required to complete one internship before she could graduate. The internship she was able to land was at Marvel. 鈥淢y favorite part about working there was being exposed to their marketing philosophy and how that applied to their characters. This was super early on in the Marvel cinematic universe鈥 so it was exciting to experience the early stages of that,鈥 Ngo says. Aside from her involvement in Montclair鈥檚 graphic design program, she was also involved on campus. She was a member of Unified Asian American Student Organization.

After leaving Montclair, Ngo was able to make a name for herself. She is currently working as the deputy director of social media at Buzzfeed. Ngo is enthusiastic about her position and continues to do great things. Her favorite thing is being able to work somewhere that she is able to feel comfortable. 鈥淚鈥檓 grateful that I鈥檓 in a position to establish a healthy work environment and ensure that younger professionals on my team maintain that work-life balance. As a former workaholic, it took me a long time to achieve that balance, so I want to make sure others figure it out faster than I did! I also get paid to make memes for a living, so that鈥檚 pretty great too.” As she has now spent nearly a decade working at Buzzfeed, Ngo has established new goals for herself. She is excited to see what the future holds. 鈥淚鈥檓 always searching for new projects and luckily social media is ever changing, so even at my level, I鈥檓 always learning something. Working in social media is like working on a puzzle that never ends. It鈥檚 been a tumultuous time with the shift to AI and potential TikTok ban; I鈥檓 both excited and scared about the future. My goal for the time being is to continue having fun and learn new things.”

As a hiring manager and someone who established onboarding processes, Ngo understands the credentials of what makes a candidate a good fit. When looking to hire someone, there are things that make some stand out from others. 鈥淪omeone who鈥檚 truly passionate will always stand out. When I ask a question and their eyes light up in anticipation to answer; it鈥檚 hard to fake that. I also value a straightforward resume and ability to follow detailed instructions.” She is very passionate about the importance of a portfolio in the graphic design industry. 鈥淚t鈥檚 one of the first ways you can leave a strong impression on someone. A portfolio can tell me a lot about a person; everything from their interests to how they organize information. Thankfully we live in an age where physical portfolios aren鈥檛 the norm anymore. This means you can keep your portfolio updated consistently or swap things out if they鈥檙e not relevant anymore.鈥

Ngo has had a great career so far. One of her most proud accomplishments goes back to 2018 when she single handedly launched BuzzFeed鈥檚 Asian American identity brand, A*Pop. Ngo continues to learn and grow while working somewhere she loves and doing what she loves. Ngo鈥檚 advice to current students is, 鈥淭ough job markets can make you feel like you鈥檙e not worthy. Don鈥檛 take it too personally. If you鈥檙e not getting responses, reformat your resume or update your portfolio. Even if you don鈥檛 get a callback after an interview, consider it practice and keep going.鈥

Written by Jayla Trice

Originally posted in College of the Arts