Dr. Curnutt Serves Up Thoughts On Culinary Television
Posted in: CCOM News
From 鈥淭he Amish Mafia鈥 to 鈥淜eeping Up With the Kardashians,鈥 it鈥檚 obvious reality television is a firmly entrenched slice of today鈥檚 cultural and entertainment landscape.聽 And, there are university professors to chronicle and dissect the phenomenon.聽 One of those scholars happens to be SCM鈥檚 Hugh Curnutt, associate professor of Communication Studies.聽 聽According to Dr. Curnutt, reality television 鈥減rovides the perfect solution for networks鈥 ongoing quest for profitable programming that can be produced in abundance at a low cost.鈥澛 In his latest essay, 鈥淐ooking on Reality TV: Chef-Participants and Culinary Television,鈥 which appears in a new anthology on food and media, Dr. Curnutt examines what it is like for chefs to cook on reality TV and the impact television is having on the field of haute cuisine.
Dr. Curnutt argues that the growth of culinary reality TV is part of the larger evolution of 鈥減ost-network鈥 television, which over the past decade has been due to a number of factors, beginning with the abolition of the Financial Interest and Syndication Rules, or fin-sin rules, in 1993, which gave networks the ability to own the programming they aired in primetime.聽 This, combined with the writers鈥 strike of 2007 and the development of cable with its myriad, and increasingly niche channels, opened the floodgates to reality television.聽 Reality television provided networks with the opportunity to produce lots of content at a much lower cost.聽 After all, you don鈥檛 need to pay actors or deal with unions, and you don鈥檛 need to pay a writer to produce a script.
On the culinary front, individual shows that featured television cooks, such as Julia Child and Jacques Pepin, have morphed into networks that provide an uninterrupted litany of cooking show after cooking show. Bravo鈥檚 reality program 鈥淭op Chef,鈥 for example, has spawned a number of spinoffs that feature its more notable participants on programs such as聽 鈥淭op Chef Masters,鈥澛 鈥淭op Chef All Stars鈥 and 鈥淟ife After Top Chef.鈥 聽This method of repurposing, what Dr. Curnutt calls 聽鈥榙urable participants,鈥 is part of a larger industry trend whereby鈥asting ordinary people into game shows, docusoaps and reality TV enables television producers to 鈥済row their own鈥 celebrities and to control how they are marketed before, during, and after production.
Much of Dr. Curnutt鈥檚 essay is based upon the experiences of Wiley Dufresne, a well-known and highly regarded chef and restaurateur, who has appeared on 鈥淎fter Hours with Daniel,鈥澛 鈥淚ron Chef,鈥 鈥淭op Chef,鈥 鈥淭op Chef All-Stars,鈥 and 鈥淭op Chef Masters.鈥
Even though we may be living in a golden age of reality television, Charles B. Slocum of the Writers Guild of America West, points out that television has always had ordinary people on television.聽聽 Allen Funt, with his 1948 TV series 鈥Candid Camera鈥 is often credited as reality TV’s first practitioner鈥︹赌Truth or Consequences鈥 started in 1950 and frequently used secret cameras. Both of these series created artificial realties to see how ordinary people would respond; the reality series of today borrow a lot from these precedents and differ mostly in scope and locale. MTV was the first network to take advantage of the eradication of the financial regulations and create its own content, 鈥淭he Real World,鈥 which made its television debut on May 21, 1992.
Finally, Dr. Curnutt puts forth an interesting reality television paradox. 鈥淧eople enjoy witnessing the behind-the-scenes lives of celebrities. They want to know what their favorite star looks like when they鈥檙e at their most authentic.聽 They want to see the performer being a real person,鈥 says Dr. Curnutt.聽 鈥淏ut, when reality participants become celebrities for often simply being themselves, what exactly are you looking at 鈥 a celebrity or an ordinary person?鈥