The Newfound Excitement of “Finding Our Public” – by Neil Baldwin
Posted in: Director's Essay
Jumping feet-first into the vast, swirling聽Web-ocean聽a mere month ago,聽almost immediately the Creative Research聽Center started to hear from all kinds of energetic and imaginative people.聽 I’m going to pry open our international聽“Virtual Mailbag” in聽a moment and link you to some聽unexpected and new colleagues聽— but first, I want to share a particularly relevant quote from a聽 book I’ve just finished reading called (Sternburg Press, NYC) by , independent curator and editor, formerly of the .聽 “However large or small,” Ms. Funcke writes, ” a public basically needs to be invented, since we can never assume it already exists.” [CRC editorial comment: Boy, is that ever true!].聽 She goes on to qualify: “Potentially an audience already exists, but one needs to capture its attention.” [CRC editorial comment #2: ditto to the foregoing.] “So one addresses somebody or takes part in an existing debate, reaching out to be heard or seen; or uses mass media to reach out聽to the broader anonymous and heterogeneous public beyond one’s grasp.”
Bettina’s observation聽got me thinking about how聽replete the blogosphere is聽with one-directional, outward-facing speakers聽compelled聽to express their points of view and/or vent about an endless聽variety of subjects. A secondary characteristic of the sphere, it seems to me, is the desire to in some way “monetize” the act, so as to make one’s efforts into a commercially-viable metier.聽聽As will be obvious to our visitors, The Creative Research聽Center is not characterized by these ambitions.聽 Self-promoters, by nature,聽do not have time to reciprocate. They are not so much interested in communication as they are in declamation.聽Our platform here at the CRC is聽open-ended and聽mediacentric, not a soapbox. Of course we want the hits — but we have to聽see and feel more gratification than mere contact; we need content that leads to further content –聽leading,聽in turn to substantive, passionate聽interaction.
Hard to believe it was twenty-five years ago this fall when聽I was working as a diligent proposal-writer in the Development Office of on 42nd Street and 5th Avenue;聽 I remember standing at the arched, high threshold of Room 315, the , as the seventy-five-year-old archival card-catalogue聽was about to be dismantled and the old worn wooden drawers emptied.聽聽In their stead would be situated ranks of IBM computer stations, home for the high-tech, online catalogue system.聽聽聽Our President, ,聽delivered inspirational remarks to the assembled multitudes,聽even as聽he cautioned, as we opened the door to a vast, uncharted realm, 聽“Information is not knowledge.”
All this by ruminative way of preface to opening our “Virtual Mailbag” and聽digging in to a selection of the informed and knowledgeable generosity we’ve received this month. One of our first – and most distinguished – responders was , Professor of Media and Performing Arts at Coventry University, co-editor ofand co-founder of “Many congratulations on the聽launch of your virtual centre,” Gary wrote. “It’s聽certainly very exciting — and I’ve already been making use of your Web Bibliography.”
“Congratulations on this new initiative of yours at 精品成人福利在线,” wrote Laura Brown, an old friend not seen in many years,聽 now the Executive VP for Strategy and Research at , a not-for-profit organization dedicated to helping the academic community take full advantage of rapidly advancing information and networking technologies.聽聽“You are聽working in a space that is dead center to the kinds of issues Ithaka works with every day.”聽聽 , director of the Social Computing Lab at UCSC, from whom I gratefully appropriated the prophetic concept of Very Large Scale Conversations, was next to check in with an update on his new work in Conversation Mapping.聽I was also聽heartened to hear from the聽iconoclastic Australian artist, who has taught in the USA for more than two decades and until recently was聽founding director of the Arts Computation Engineering Program at U.C. Irvine.聽 Now he’s about to聽join the: “Interdisciplinarity lives on,”聽 Simon declared, “and clearly at 精品成人福利在线!”
Ramsay Burt – author of the definitive study of 聽as well as a recent, provocative piece on – reached us from the Dance Department at聽in response to the CRC’s prominent聽mission to help revivify dance documentation. “I certainly do look outside dance studies because we are a very small field,” Ramsey writes, “and we need to look at what other people are doing. Most people are stuck in their disciplinary boundaries…[I am trying to] get people outside dance studies interested in the ideas about the body and its creative potential for radical change.”
And we extend special thanks to three leaders in the field. Julie Thompson Klein,聽known to all as the pre-eminent scholar and editor whose personal bibliography is far too long for the confines of this聽blog – sent “congratulations” within a week of聽the 聽CRC launch.聽 We will look forward with great anticipation to her massive Oxford Handbook of Interdisciplinarity coming in August. We were also聽pleased to hear from Jonathan Reams at the Norwegian University of Science and Technology in Trondheim, editor of the , a fascinating transdisciplinary and transcultural journal, who called the CRC聽 “indeed full of possibilities.” 聽And last, but most certainly not least, we thank Prof. William Newell of Miami University of Ohio, Executive Director of the , and his assistant, Phyllis Cox, for listing the Creative Research Center so prominently on their .
We are very proud to be in聽this distinguished company.
Keep those (virtual) cards and letters (and links)聽coming!
Yours, NB
Flash Update 听6/13/10.聽 The arrived in my mailbox yesterday and it聽is so compelling聽I haven’t been able to put it down. It is a special double-issue —聽Tim Griffin’s last one as editor after seven years at the helm —聽called .聽This astonishing and provocative section can be found on pp. 274-335 with commentary, images聽and essays by聽Kathy Halbreich, Jeffrey Deitch, Tino Sehgal, Manuel Borja-Villel, Rem Koolhaas, Ann Goldstein, Oscar Ho Hing-kay, Helen Molesworth, Pawel Althamer, Joanna Mytkowska, Roman Ondak, Ann Philbin, Tania Bruguera, Daniel Birnbaum and Hans Ulrich Obrist, Olafur Eliasson, Andras Szanto, Ann Temkin, Jeffrey Kastner, Lars Nittve, Adriano Pedrosa, Ines Katzenstein, R.H. Quaytman, Julian Rose, Chantal Mouffe, and Pi Li —聽and a valedictory聽Postscript by Tim Griffin.
This deluge of critical thought has resonance for me聽because the section so thoroughly聽interrogates the viability of the museum as an institution in today’s decentered and fragmented culture in much the same聽fashion that the is trying to forge its own聽path as a new virtual gathering place.
Kathy Halbreich was for many years the Director of the , a place聽I visited regularly and came to love for its seemingly-effortless blend of user-friendliness and curatorial openness. In the pages of ARTFORUM, Ms. Halbreich is still looking for better ways to connect with her public now that she has become associate director of .聽 Meanwhile, Jeffrey Deitch has made the transition from gallerist to director of where he, too, speaks of wanting to engage a broader constituency. Manuel Borja-Villel, who runs the, wonders whether museums have lost a degree of “mediatory power” in the multiple networks of creative industries. Ann Goldstein moved from L.A. MOCA to the Stedelijk in Amsterdam where she presides over a museum under perpetual construction, suffering from the extended absence of its home base and聽resulting public backlash. Helen Molesworth atspeculates about the sheer volume of artistic production in today’s world and how museums are supposed to accommodate and cope with it;聽 Ann Temkin at confesses to her mortification at the amount of artwork in storage that never sees the light of day.聽聽 Ann Philbin at the Hammer Museum has noticed that visitors now crave more participatory experience when they walk through the doors, not only reverent looking at a distance. And so it goes.
Many of you reading this post聽may have grown聽up, like me,聽in the old world of material culture where you聽visited a museum of a weekend afternoon to meander through the galleries and observe聽beautifully-lit artifacts under the聽“do not touch”聽eye of vigilant聽guards. The聽ambiance was appropriate to the ritual; there was no other Reality聽in those archaic times. The thing itself was “it.”
Needless to say, the arts聽currently inhabit an utterly revised and dispersed range of perceptions and experiences. So many of our waking hours are spent in virtual places where nothing is out of range.聽 So when we make the shift from digital to analog, there is a perceptual phase of adjustment, unconscious but obligatory.聽People enter the聽foyer of a museum with their sensoria predisposed to expect more. Museums — as institutions that need to survive and still honor their (antiquated? nineteenth-century?) missions as cultural repositories —聽are looking inward to determine how best to respond.
This introspective mood is one of the enduring聽forces behind the star-studded ARTFORUM gathering. The weighs in聽idealistically — if a touch hyperbolically: “I would like to see a museum in the not-so-new XXI century,” she declares in an outspoken sidebar, “that abandons the idea of looking for the idea of activation; one that is not a building or even a fixed space but聽a series of events and a program; one where the institution gives up authority; one that is dedicated to research into the practical usefulness of art; one where art entails actual social transformation, instead of providing merely highly speculative strategies for bringing about such transformations. One where things are not excised from their contexts — where objects are contextualized instead of historicized. One that is not a structure, but a moment; that is not a place to visit but a presence…
…A museum that is more a part of the Internet, , and Wikipedia culture.”