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Looks Legit, Feels Sketchy: The Deceptive Art of Phishy Familiarity

Posted in: News

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Phishing attacks are becoming more sophisticated鈥攁nd more convincing. One of the most effective tactics cybercriminals use is familiarity. They craft emails, forms, and websites to look like services you know and trust: your university, Google, or popular tech platforms. Their goal? Trick you into clicking, entering sensitive information, or downloading malicious content.

Here鈥檚 how they do it鈥攁nd how you can protect yourself.

1. Mimicking University Branding

Attackers often impersonate university departments, faculty, or IT support. A phishing email may include:

  • Official logos and signatures copied from real university emails
  • 鈥淔rom鈥 addresses that look almost correct (e.g., helpdesk@montclair.edu instead of itservicedesk@montclair.edu)
  • Urgent language like 鈥淵our account will be deactivated鈥 or 鈥淚mmediate action required鈥
  • Links to fake login pages designed to steal your NetID and password

Example:

Subject: 鈥淯RGENT: Account Access Suspended鈥
From: helpdesk-support@universty.edu

鈥淒ue to recent activity, your university email account has been flagged. Please verify your identity here: [Fake URL]鈥

Tip: Hover over links to see where they really go before clicking. If in doubt, go to the MSU website directly.

精品成人福利在线 University will never ask for your password or personal information via email. Always verify the sender’s email address before clicking on links or opening attachments.

2. Misusing Google Forms and Docs

Google Forms are a tool many students and staff use for surveys, RSVPs, and class collaboration. Attackers know this鈥攁nd they use it to their advantage.

  • Fake surveys that appear to come from your professor or department
  • 鈥淪cholarship鈥 or 鈥淛ob offer鈥 forms asking for your login or personal info
  • Docs shared via email that redirect to malicious websites
  • Fake login pages asking for your 2FA codes and login credentials

Example:

鈥淒r. Smith has shared a document with you: 2025 Summer Internship Opportunities
Open here: [Google Docs link]鈥

(The link opens a document with another link to a fake login page.)

Tip: If a form or shared document asks for your username and password, that鈥檚 a red flag. Google Forms should never request your login credentials.

3. Using Real Service Names

Phishers regularly impersonate trusted tech platforms like:

  • Google (Gmail, Drive, Forms)
  • Microsoft (Outlook, OneDrive, Teams)
  • Zoom, Dropbox, Adobe, etc.

They may send fake alerts about:

  • 鈥淣ew login from an unknown device鈥
  • 鈥淵ou鈥檝e reached your email storage limit鈥
  • 鈥淰oicemail waiting鈥 or 鈥淪hared document access鈥

Example:

Subject: 鈥溾殸 Your Google Account Storage Is Full鈥
Body: 鈥淵our Gmail storage has reached 99%. View and manage your files here: [Fake Link]鈥

Even when the message looks like it鈥檚 from Google, it may not be. Look for signs like poor grammar, suspicious links, or mismatched domains.

Tip: Don鈥檛 trust an email just because it says 鈥淕oogle鈥 or 鈥淢icrosoft.鈥 Always check where the link leads and verify alerts through your actual account.

How to Protect Yourself

  1. Pause and think. If something feels off, it probably is.
  2. Check the sender鈥檚 address carefully. Small changes can indicate a fake.
  3. Hover over links. Don鈥檛 click unless you鈥檙e sure it鈥檚 legitimate.
  4. Don鈥檛 enter your password on unfamiliar pages. If prompted unexpectedly, double-check by visiting the official site directly.
  5. Report suspicious messages. Use the PAB button to easily report. Can鈥檛 find the PAB? Forward the email directly to phishfiles@montclair.edu.

If You鈥檙e Ever Unsure, Ask Us

Our Information Security team is here to help. You can use the PAB button or forward the email directly to phishfiles@montclair.edu. We鈥檇 rather check and confirm than have someone fall victim to a scam.

If you have any questions or concerns, please feel free to contact the IT Service Desk or your local academic technology team.

Remember: Just because it looks familiar doesn鈥檛 mean it鈥檚 safe.

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