Given the success of the “Business Italian Style” project (over聽100,000 views for the articles and the videos produced by students of Italian and Media in the fall of 2014), the Inserra Chair and the Italian Program have launched “Business Italian Style 2.” The semester-long project, developed within the ITA321 Business Italian course taught by Dr. Enza Antenos and in connection to the聽聽event (March 21), had a specific focus on Made in Italy and Food.
This year鈥檚 interviews included Eataly USA’s Head Buyer聽, Italian American celebrity chef聽聽and businessman聽Andrea Illy, chairman of illycaffe鈥 and Altagamma Foundation. (in English and Italian)聽and see the videos聽published by聽the newspaper聽La Voce di New York.
The main goal of this initiative is to actively link the study of Italian language and culture to local Made-in-Italy businesses. The students from the Business Italian course prepared for, conducted, produced, and edited these interviews.
The Fall 2014 project included prominent business people and creators in four key Made-in-Italy sectors (design, fashion, art, and food). The final product was four subtitled video interviews and related articles in Italian published in聽La Voce di New York.
The program also included a meeting with聽La Voce di New York deputy editor Maurita Cardone who gave a聽lecture titled “Business and Food Made in Italy: Video-Interview, Goals and Strategies,” held on Thur. Feb. 16, 4 to 6:30pm (SCH104).